The Best and Brightest
Everyone wants to attract the best and brightest employees. After all, your team directly affects your ability to provide excellent customer service and that is essential to business success these days. If you’re a very small business, you might not be looking for the best and the brightest but the willing and capable. That’s good too. Either way, you want to attract good, quality employees just like everyone else. In today’s job market, with unemployment hovering around 3.6%, it’s a job hunter’s paradise and you’re likely hard-pressed to find the stars you want.
To further complicate that, those stars are likely already employed. So how do you become the kind of business that people want to work for?
Ugh. Content is the bane of our existence these days as marketers, isn’t it? Even if you’re not officially a marketer or have a marketing department, to get found on Google you’re expected to post high-quality content. But here’s the key to maintaining your sanity—it …