Bikes whizzed down the brick-paved streets of downtown Colby on that chilly Saturday morning in August, as triathlon participants peddled the second portion of the Sunflower Festival Triathlon.
The athletes had already swam 300 meters, were in the middle of a six mile bike ride and had two more miles to run. Still, the grins on their faces said they were having a good time.
Unless you just like wasting a lot of your time, one of the only reasons to be on social media for business is to engage your audience. Maybe you could also argue that it’s to build a larger audience. If that’s the case, engagement is …